Responsive Web Design & benefits for businesses?
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What is Responsive Web Design (RWD)?
Responsive web design is a technique which optimize your website layout and become mobile responsive website. It is designed to adapt and display your website across multiple screen sizes, such as smartphones, tablets, and computer monitors. The content and component of the website will be rearranged to fit on different devices which with various screen size.
So that users able to browse and view the website which responds to the screen size of the device.
Mobile responsive website ensures users easy to navigate and browse your business website across computers and mobile devices. It gives excellent User Experience (UX) throughout their browsing journey. A seamless browsing experience which no need to resize with your fingers for clearer view.
Is it necessary for my business website?
Yes, it is. RWD sharing same content with your desktop version of website. Till the time of writing this article, 52% of global internet traffic is coming from mobile phones.
Meanwhile, search engines will prioritize to rank mobile responsive websites for relevant mobile search results. By March 2020, Google announced that switching to mobile-first indexing for all websites on September 2020. Websites need to be mobile responsive to adapt for this upcoming change.
Is your business website mobile responsive?
Before we introduce you benefits of RWD or mobile responsive website, you may check if your business website is mobile responsive.
Top 7 Responsive Web Design (RWD) Benefits
Boost up user experience (UX)
User Experience (UX) has been emphasized a lot recent years. It tends to attract user with pragmatic and seamless browsing experience, with delicate arranged User Interface (UI) elements and layout. So that users will stay longer and checking on content which compelling to them.
These UI elements of mobile responsive website, such as columns which originally arranged in a row on desktop. Will then be rearranged for better viewing purpose during browsing on smaller screen of devices. It eliminates the needs of pinch-to-zoom or double-tap in order to be able to see or interact with the content.
Excellent UX brought position impression towards your brand and business for users. While users stay longer on mobile responsive website, they more likely to do purchase with.
Lower bounce rate
Bounce rate is percentage of a website visitors who left after only seeing single page of that particular website.
High bounce rate may affect the website ranking which relevant with that particular search terms on search engines like Google. Google will identify and rank those websites which doing good in all related aspects accordingly. Among these aspects, Google will study and adjust the ranking for those websites. With a lot of users who visited via search engine result pages, but left the website after only seeing that particular page. In these scenario, it will increase the bounce rate of that website.
Lower bounce rate meaning retain and allow your website visitors to stay longer on your website. In which it directly impact your website goals and conversion rate. RWD will be the first impression for website visitors, and provides them with seamless browsing experience. And then only visitors feel comfort and patient enough to study more about the website content.
Gain more traffic from mobile users
As we discussed earlier, based on global internet traffic, 52% which comes from mobile devices which surpassed the conventional computers such as desktop and laptop. People tend to search from internet while on the move, to fulfill their needs and activities.
Google also decided to switch to mobile-first indexing started on September 2020. It will then rank for RWD websites with most relevant and lower bounce rate. And then only rank for those which is not mobile responsive website.
Better ranking on search engine result pages (SERP) brings credit for your website SEO as well. You may read from our previous article and know more about SEO and its benefits.
82% of smartphone shoppers conduct "near me" searches.
Increase sales & conversion rate
RWD leads to better ranking on search engine result, and bring more organic traffic. People prone to visit websites ranked on first few pages. Part of it due to their trust towards search engines, which always provide them with accurate and useful content and solutions. And this trust will brings to the website consumers visited on.
Trust on brand is the first step for consumers to make a purchase or to be converted. Such as interact with the business owners via email, call, enquiry form, live chat, and etc.
Well-designed RWD website presents excellent layout with content, and seamlessly browsing experience. It retains visitors to stay longer, and further understand about unique selling points of the products and services.
Better user experience, trust on brand, and understanding on usefulness of products and services, it will greatly increase the sales and conversion rate of businesses.
Local searches lead 50% of mobile users to visit stores within one day.
Eliminate duplicated content penalty
Differ from Adaptive Website, which with two version of websites, one deliver for mobile devices, another for conventional computers. During visiting on the adaptive website via mobile device, it links to URL similar with "m.domain.com". And lead to link similar with "domain.com" while visiting it with desktop or laptop.
Due to adaptive website not like RWD which sharing same set of content and system, search engines like Google unable to identify which website will be the primary content. Google will penalize such websites which unable to workaround for lower ranking on relevant search terms.
Lower maintenance cost
Adaptive website with two different versions, one for mobile devices, another for conventional computers. If business owners managing these websites on own, it will be a tedious job. Especially when they need to maintain and manage on two different versions of website.
With RWD, you will only need to maintain and deal with one version, which able deliver to across devices.
Every second it counts, especially on internet, even if you may not notice about. Adaptive website takes extra small amount of time to distinguish and cater particular version of website to visitors. RWD totally eliminate this cost.
Comparing to development costs, RWD definitely cheaper than Adaptive website, as only need develop one instead of two websites.
Both time and cost are essential consideration for all businesses. We believe consumers will choose responsive web design to gain these benefits for their businesses.
