Google brought us a lot of convenience in our daily and working life. What is best from all, most of them are free! And today we are going to talk about one of the free tool by Google for businesses - Google My Business (GMB).
It allows business owners to manage and displays essential business information on Google Search & Maps. Uploaded company logo and premise photos will be displayed on Google Search & Maps. This established expectations for customers before their patronage, especially for restaurants and leisure business.
Customers are inclined to visit business with photos which relevant to the actual premises and services.
Your potential customers might eager to call you, while searching for your contact number. Or they are getting direction to your business while they are on the move. People tends to get these essential details from GMB.
Business owners can manage easily by adding or updating these information: -
GMB also give another perk, it is easy to access by both desktop and mobile devices, such as smartphone.
It will be displayed on Google Search and Maps, and give your potential customers as first impression. GMB allows business to collect and respond reviews from customers. People tends to check on review before making their purchase. So, try to collect as much positive reviews by impressing and serving your best to customers.
You can also upload photos such as company logo, building/premise, and its products and services. It would be great impression for new customers know about your business. Good reviews attract new customers, and then they will further study on your company and business. Potential customers take the chance to visit your website, and use the Google Maps to visit your business location. GMB also helps to surface relevant local search results across Google Maps and Search. For example, people might search for "dentist near me", "tyre shop near me", or "salons open now". Relevant local search results will appear to users, when it matches with businesses around them with relevant business nature or hours.
Make sure you are logged in on GMB. Click on "Info" from left hand side panel, if you don't see any messege ask to verify your business. And then click "Verify now" which normally location on top of right hand side panel.
As mentioned earlier, there are few ways to verify your GMB (depending on its business category and eligibility).
You might able to verify GMB instantly, provided you have already verified your business with Google Search Console. And if your business is eligible for.
Given if your business with more than one branches or outlets, you might be eligible for this option.